Team up with ABB experts for 10 days

Smart Buildings 

Dirk John

Digital Lead

Holger Krummel

Product Manager

Smart Power 

Giuseppe Casagrande

Digital Lead

Razvan Pitic

Product Manager

Distribution Solutions 

Sherif El-Meshad

Digital Lead 

Bilal Sarfraz

Product Manager 


Our journey

Travel not required – all activities are completely digital


Get awarded with a 6 months membership (value up to $8K)
SynerLeap – ABB's growth hub

  • Matchmaking with ABB organization, partners and startups

  • Get support in navigating ABB and a tailored introduction to ABB’s experts and scientists

  • Meet ABB’s customers together with ABB

  • Drive real pilots and POC's paid by ABB's R&D and business organization

  • Participate in events and workshops arranged by SynerLeap, ABB and our partners

  • Increase the visibility and network through visits by public officials, venture capitalists, media and more


Access to Microsoft experts

  • Earn one-on-one business & technical coaching workshops with Microsoft experts.

  • Network with, and pitch to Microsoft representatives. 

  • Get direct expertise access of Microsoft Technologies.


ABB Electrification Startup Challenge

Grand Finale Judging Panel

Anton Kotov

Chief Digital Officer and Chief Strategy Officer, ABB Electrification

Malin Carlstrom

Head of Ventures, ABB Electrification

Erika Velazquez

Digital Ecosystem Manager, ABB Electrification 

Peter Löfgren

Managing Director, SynerLeap

Andrew Reid 

Head of Microsoft for Startups Switzerland

Fabio Mercurio

Global Head of Business Development, ABB Electrification Smart Buildings

Ruben Ferraresi

Global PM & BD Manager, ABB Electrification Smart Power

Max Cenni

VP Portfolio and Digital, ABB Electrification Distribution Solutions



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Let’s write the future. Together.

ABB is a leading global technology company that energizes the transformation of society and industry to achieve a more productive, sustainable future. By connecting software to its electrification, robotics, automation and motion portfolio, ABB pushes the boundaries of technology to drive performance to new levels. With a history of excellence stretching back more than 130 years, ABB’s success is driven by about 105,000 talented employees in over 100 countries.

SynerLeap powered by ABB

By bringing startups, ABB, industrial partners and our customers together through our innovation growth hub SynerLeap, we ignite innovation transfer across industries, ranging from industrial automation, robotics to grid technologies, smart cities, buildings and transportation technologies. So far we have created more than 125 collaborations, together with our 95 startup members from 17 countries. SynerLeap brings in up to 3 new members monthly, and one new ABB collaboration is starting every week. We are open for international members!


Microsoft (Nasdaq “MSFT” @microsoft) enables digital transformation for the era of an intelligent cloud and an intelligent edge. Its mission is to empower every person and every organization on the planet to achieve more.

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