Team up with ABB experts for 10 days

Smart Buildings 

Dirk John

Digital Lead

Holger Krummel

Product Manager

Smart Power 

Giuseppe Casagrande

Digital Lead

Razwan Pitic

Product Manager

Distribution Solutions 

Sherif El-Meshad

Digital Lead 

Bilal Sarfraz

Product Manager 


The Journey


Get awarded with a acceleration membership at
SynerLeap – ABB's growth hub

  • Take part of technical coaching sessions, as well as entrepreneurial insights from Microsoft’s expert community.

  • Network with, and pitch in front Microsoft representees. 

  • Get direct expertise access of Microsoft Technologies.


Get boosted with mentoring sessions by

Microsoft startup advisors

  • Take part of technical coaching sessions, as well as entrepreneurial insights from Microsoft’s expert community.

  • Network with, and pitch to Microsoft representatives. 

  • Get direct expertise access of Microsoft Technologies.


ABB Electrification Startup Challenge

Grand Finale Judging Jury

Grand Finale Judging Panel

Anton Kotov, Chief Digital Officer and Chief Strategy Officer, ABB Electrification

Malin Carlstrom, Head of Ventures, ABB Electrification

Erika Velazquez, Digital Ecosystem Manager, ABB Electrification 

Peter Löfgren, Managing Director, SynerLeap

Laurence Janssens, Western Europe Manufacturing Industry Lead, Microsoft




Microsoft logo.png


Let’s write the future. Together.

ABB is a leading global technology company that energizes the transformation of society and industry to achieve a more productive, sustainable future. By connecting software to its electrification, robotics, automation and motion portfolio, ABB pushes the boundaries of technology to drive performance to new levels. With a history of excellence stretching back more than 130 years, ABB’s success is driven by about 110,000 talented employees in over 100 countries.

SynerLeap Powered by ABB

By bringing startups, ABB, industrial partners and our customers together through our innovation growth hub SynerLeap, we ignite innovation transfer across industries, ranging from industrial automation, robotics to grid technologies, smart cities, buildings and transportation technologies. So far we have created more than 110 collaborations, together with our 90 startups members from 14 countries. SynerLeap brings in 1-3 new members monthly, and almost one new ABB collaboration is starting every week. We are open for international members!


Microsoft (Nasdaq “MSFT” @microsoft) enables digital transformation for the era of an intelligent cloud and an intelligent edge. Its mission is to empower every person and every organization on the planet to achieve more

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