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Innovative solutions for Electronics Packaging and Integration

Presented by Harri Mustonen
Head of Business Development & Strategy


ABB Power Density Startup Challenge
Winner award – 
Collaboration project worth up to $30,000 


Innovative packaging and integration solutions
Revolutionizing Integrated Motor and Variable Frequency Drive Technology!

Are you passionate about Electronics Packaging and Integration? If so, we have an exciting opportunity for you to showcase your innovative ideas and make a significant impact in the world of motor and Variable Frequency Drive (VFD) technology. Welcome to the Power Density Challenge, where we invite you to reimagine the integration of VFD electronics into industrial motors while preserving or enhancing performance factors.

With a rich history of over 45 years in designing and manufacturing VFDs, the ABB Drive Products Division has established itself as a leader in innovation. By controlling the speed and torque of motors, we not only benefit the environment but also provide our customers with reduced energy consumption of up to 25% or more, along with extended equipment lifespan through minimized wear and tear. Delivering these advantages to our customers and making an impact on the environment is the driving force behind our passion. Now, we aspire to take it a step further by integrating VFD electronics directly into the motor, making all these benefits an integral part of the machine.

To achieve seamless integration of the drive into the motor…

…we need to explore disruptive approaches to packaging and integrating electronics without compromising their suitability for the industrial environment or their ability to meet high-reliability requirements (including temperature, vibration, and electromagnetic compatibility). Overcoming this challenge requires delving into higher efficiency and temperature-capable power electronics, reducing thermal interfaces, increasing electronics integration, ensuring the reliability of new devices, and implementing advanced thermal management methods. Success can come from individual solutions to these challenges, or by combining several solutions in a brilliant way.

We invite you to join us in innovating solutions for this integration challenge. Take part in our Power Density challenge on this website and embark on an exciting journey to transform the future of motor and VFD technology.

Application period is closed

Awards for the winner: 

  • Up to $30,000 for a collaboration with ABB Motion Drive Products to develop a Minimum Viable Product (MVP) that can be productized and offered to ABB customers

  • 6 month free SynerLeap Special Membership, ABB's startup accelerator, which will boost your growth and visibility across ABB, our partners and customers (Value $10'000)

Collaborate with ABB experts

  • You will receive expert support from ABB during the 10 days of competition


Harri Mustonen
Head of Business Development & Strategy


David Benson
Director, Research and Development


Greg Semrow
Director of Product Management


Watch the introduction video

David video

About ABB Motion Drive Products

ABB Drives is a global technology leader serving industries, infrastructure and machine builders with world-class drives, drive systems and packages. We help our customers, partners and equipment manufacturers to improve energy efficiency, asset reliability, productivity, safety and performance.


Let’s write the future. Together.
ABB is a leading global technology company that energizes the transformation of society and industry to achieve a more productive, sustainable future. By connecting software to its electrification, robotics, automation and motion portfolio, ABB pushes the boundaries of technology to drive performance to new levels. With a history of excellence stretching back more than 130 years, ABB’s success is driven by about 105,000 talented employees in over 100 countries.

SynerLeap powered by ABB
By bringing startups, ABB, industrial partners and our customers together through our innovation growth hub SynerLeap, we ignite innovation transfer across industries, ranging from industrial automation, and robotics to grid technologies, smart cities, buildings and transportation technologies. So far we have created more than 220 collaborations, together with our 180 startup members from 26 countries. SynerLeap brings in up to 4 new members monthly, and one new ABB collaboration is starting every week. Sandvik, Microsoft, Intertek, Hitachi Energy, Epiroc and IBM are just a few examples of our partners that together bring value into our entrepreneurial ecosystem. 
We are open to international members!

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