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Keep the track on circularity  


Presented by Salomé Iglesia
Global Division
Portfolio Manager


ABB Accelerating Circularity Startup Challenge
Winner award – 
Collaboration project worth $30,000 


Keep the track on circularity
Developing a reliable circularity certificate management tool

As governments around the world are everyday more concerned about the importance of increasing environmental policies to promote a real change in our societies, the transition to a circular economy is no longer an option if we want to face upcoming challenges with the current limited resources we have globally. As an example, based on the EU new Circular Economy Plan it is expected that incentives and mandatory legislations to increase environmental sustainability and promote circular economy models will arrive in the next 2-3 years.

For ABB, circular economy is the way to progress and with that clear goal we aim to achieve 80% of our products and solutions covered by a circularity approach and to send zero waste from own operations to landfill by 2030. 

But before that date arrives, in ABB we are already walking the talk. We design our offering to enable a circular life cycle and avoid the use of unsustainable materials, such as the IE5 motors which don’t contain rare earth materials, or our service offering for reconditioning and modernizing drives, which extend the life cycle and ensure the reliability of this asset. In this sense, in ABB Motion Services we are already helping our customers to become more energy and resource-efficient, while enabling lower downtime, avoiding material loss, and offering lifetime extending services. 

We have already written a long way, but we aim to go beyond to get ready for the imminent challenges related to sustainability policies, as well as opening new business opportunities that our clients can benefit from thanks to circular approaches. And to make it possible, we need your ideas. 

We want you to provide a solution to ease our client’s full transparency and traceability information during the whole lifecycle of ABB Motion components so they can make sure that the solutions they get from us are completely aligned with a circular approach.

We are looking for: 

  • Solution capable of tracking information of ABB assets during the complete life cycle of the product: from the production until its take-back phase, including maintenance and reconditioning tasks made during the property period of the asset from the customer, as well as handling of certificates of recycling

  • Solution flexible enough to integrate additional information and variables existing or not even considered yet required to forthcoming compliance policies regarding industrial sustainability, such as the digital product passport, or to business opportunities 

  • Solution compliant to data privacy regulations existing in different markets

Application period is closed

Awards for the winner: 

  • $30,000 for a collaboration with ABB Motion Services to develop a Minimum Viable Product (MVP)  that can be productized and offered to ABB customers

  • 6 month free SynerLeap Special Membership, ABB's startup accelerator, which will boost your growth and visibility across ABB, our partners and customers (Value $10'000)

Collaborate with ABB experts

  • You will receive expert support from ABB during the 10 days of competition


Salomé Iglesia
Global Division
Portfolio Manager



Armin Wallnoefer
Global Head of
Smart Lab


Aliia Maliborska

Digital Ecosystem and Partnerships Manager


Boris Kramer

Portfolio Manager


ABB Motion Services and Circularity

Reducing carbon emissions and waste.

Driving the tomorrow. 

How are you driving energy efficiency and circularity? At ABB Motion Services, we go beyond product and solution delivery as energy efficiency and circularity lead our agenda. With our solutions and services, we enable you to reduce CO2 emissions and waste to meet the global, local and/or your company environmental regulations while maximizing the value you get from your motors and drives – all through flexible business models tailored to your needs. 

Electrical motors play a vital role in our path towards “net-zero carbon emissions”. It is estimated that roughly 70% of electricity consumed by industry is used by electrical motors. If all of the more than 300 million industrial electric motor-driven systems currently in operation were replaced with optimized, high-efficiency equipment, global electricity consumption could be reduced by up to 10%.  While there are significant efficiency gains to be reaped from upgrading a motor, still greater energy savings are achievable when a high-efficiency motor is used in combination with a variable-speed drive. When added to the existing motor of a pump, fan or compressor, a variable speed drive can typically reduce power consumption by 25%. 
Our services extend beyond product delivery. ABB Motion Services is your partner across the entire life cycle of your assets. The world is changing faster than ever. New technologies open new possibilities to gain competitive advantages. Our society is realizing the need for a more sustainable world and the complexity of new regulations impose risks for compliance and business continuity. As your partner, we offer our extensive service domain expertise and help you to stay ahead of the changes to keep your world turning while saving energy every day. 

Watch the challenge video

MOSE intro video

ABB Motion Services – overview


About ABB Motion Services 

ABB Motion Services helps you maximize uptime, extend product lifetime, enhance performance and boost energy efficiency of your motors, generators and drives.

We enable innovation and success through digitalization by securely connecting and monitoring our customers’ motors and drives, increasing operational uptime, and improving efficiency. We make the difference for our customers and partners every day by keeping their operations running profitably, safely and reliably. 




Let’s write the future. Together.
ABB is a leading global technology company that energizes the transformation of society and industry to achieve a more productive, sustainable future. By connecting software to its electrification, robotics, automation and motion portfolio, ABB pushes the boundaries of technology to drive performance to new levels. With a history of excellence stretching back more than 130 years, ABB’s success is driven by about 105,000 talented employees in over 100 countries.

SynerLeap powered by ABB
By bringing startups, ABB, industrial partners and our customers together through our innovation growth hub SynerLeap, we ignite innovation transfer across industries, ranging from industrial automation, and robotics to grid technologies, smart cities, buildings and transportation technologies. So far we have created more than 220 collaborations, together with our 180 startup members from 26 countries. SynerLeap brings in up to 4 new members monthly, and one new ABB collaboration is starting every week. Sandvik, Microsoft, Intertek, Hitachi Energy, Epiroc and IBM are just a few examples of our partners that together bring value into our entrepreneurial ecosystem. 
We are open to international members!

Microsoft (Nasdaq “MSFT” @microsoft)
Microsoft enables digital transformation for the era of an intelligent cloud and an intelligent edge. Its mission is to empower every person and every organization on the planet to achieve more. With the dedicated Microsoft for Startups Program, Microsoft helps cloud-based startups with a B2B focus grow
and scale through a global ecosystem of customers and partners. The focus is on building a long-term partnership with the startup, while ensuring that
intellectual property is always owned by the inventors and founders.

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