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Take back care of a Variable Speed Drive

Presented by Anne Franzas
Global Product Manager Circularity


ABB Accelerating Circularity Startup Challenge
Winner award – 
Collaboration project worth $30,000 


Take back care of a Variable Speed Drive
Take back solution for variable speed drives – enabling effortless upcycling and recycling of ABB drives that meet circularity principles

At ABB we design, build and deliver low voltage variable speed drives to the industry for controlling the speed and torque of motors used in machines and industrial applications. A drive helps to optimize the rotational movement of the machine in real-time. The benefits of this includes increasing productivity of the industry process and reaching sustainability targets in form of lower energy consumption and reduction of wear on industry application in operation. The lifetime of a drive is extended by applying ABB services and support to it.

Time to change the drive 

Once it’s time to replace a drive that has reached the end of its lifecycle, there needs to be a system in place that helps to repurpose or recycle the material and parts in the drive. It needs to work in a way that does not burden the environment. Instead, the solution needs to ensure maximized reuse of the parts. The solution needs to operate transparently, and it must be easy to use by people in different functions working in industry around the world.

We are looking for a solution that will support the efficient, reliable and safe circularity of drives
Please join me and my colleagues at ABB to innovate this circularity solution. 

Start by applying to our circularity challenge on this website

Application period is closed

Awards for the winner: 

  • $30,000 for a collaboration with ABB Motion Drive Products to develop a Minimum Viable Product (MVP) that can be productized and offered to ABB customers

  • 6 month free SynerLeap Special Membership, ABB's startup accelerator, which will boost your growth and visibility across ABB, our partners and customers (Value $10'000)

Collaborate with ABB experts

  • You will receive expert support from ABB during the 10 days of competition


Anne Franzas
Global Product Manager Circularity


Pasi Koivumäki
Product Management


Joel Tarula
Technical product manager

MODP2023 Challenge

Watch the challenge video

MODP2023 video

About ABB Motion Drive Products

ABB Drives is a global technology leader serving industries, infrastructure and machine builders with world-class drives, drive systems and packages. We help our customers, partners and equipment manufacturers to improve energy efficiency, asset reliability, productivity, safety and performance.




Let’s write the future. Together.
ABB is a leading global technology company that energizes the transformation of society and industry to achieve a more productive, sustainable future. By connecting software to its electrification, robotics, automation and motion portfolio, ABB pushes the boundaries of technology to drive performance to new levels. With a history of excellence stretching back more than 130 years, ABB’s success is driven by about 105,000 talented employees in over 100 countries.

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By bringing startups, ABB, industrial partners and our customers together through our innovation growth hub SynerLeap, we ignite innovation transfer across industries, ranging from industrial automation, and robotics to grid technologies, smart cities, buildings and transportation technologies. So far we have created more than 220 collaborations, together with our 180 startup members from 26 countries. SynerLeap brings in up to 4 new members monthly, and one new ABB collaboration is starting every week. Sandvik, Microsoft, Intertek, Hitachi Energy, Epiroc and IBM are just a few examples of our partners that together bring value into our entrepreneurial ecosystem. 
We are open to international members!

Microsoft (Nasdaq “MSFT” @microsoft)
Microsoft enables digital transformation for the era of an intelligent cloud and an intelligent edge. Its mission is to empower every person and every organization on the planet to achieve more. With the dedicated Microsoft for Startups Program, Microsoft helps cloud-based startups with a B2B focus grow
and scale through a global ecosystem of customers and partners. The focus is on building a long-term partnership with the startup, while ensuring that
intellectual property is always owned by the inventors and founders.

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