For 10 days, team up with ABB experts from

2021 edition is over

Prize: Project funded up to $30,000 


Winner of the Distribution Solutions challenge 2021 edition:

Distribution Solutions challenge:

Intelligent safety for sustainable electrification

We are looking for startups and scaleups who are ready to integrate with our team, products and solutions.

Today, we have offline safety instructions and standard operating procedures to follow in order to operate or maintain electrical equipment in a substation. This has been the standard of managing and sustaining safety for decades. To elaborate:

  • The safety of a person in electrical substation depends mainly on the distance from a nearby operating electrical equipment and the operational status of those equipment.

  • The understanding of where the person is in the substation with respect to all the electrical equipment is a basic cornerstone for development of online safety awareness system.

  • Having visual safety cues can help maintain the safety of persons by constantly guiding them throughout their daily operations.

With the rapid development of digital capabilities, we believe that digitalization can play a significant role in upgrading safety solutions.


We are looking for intelligent sensing and visualization solutions, that can be intuitively used to increase the safety awareness of personnel approaching electrical equipment.

Key technologies

  • Human presence detection

  • Distance detection (accuracy in cm)

  • Handsfree display of information

Application domains:

  • 3D spatial mapping

  • Position detection

The winner award is: 

A project for a PoC, worth up to $30,000, with the ultimate goal to be productized and offered to ABB customers

Additional awards to the winner:

  • 6-months SynerLeap membership (value up to $8,000)

  • Exclusive mentoring sessions with Microsoft startup advisors

Collaborate with ABB experts

You will receive expert support from ABB during the 10 days of competition. 


Sherif El-Meshad

Digital Lead


Bilal Sarfraz

Product Manager


About Distribution Solutions

ABB’s Distribution Solutions Division is a technology leader in electric power distribution. Operating in more than 100 countries our 19,000 employees are dedicated to delivering safe, smart and sustainable electrification. We help utilities, industry, infrastructure, and transport customers improve electric power quality and control, reduce outage time, and enhance operational reliability and efficiency. With ABB AbilityTM enabled digital solutions at its core, our extensive portfolio includes distribution automation products, switching, limiting, measuring and sensing devices, switchgear, modular substation packages, and related services.